Endüstri Mühendisliği Semineri, 4 Nisan 2016 Pazartesi, 15:00-16:00, B 141, Kamu Yararına Olan Ürünler İçin Teşvik Stratejisi Tasarımı: California Elektrikli Araba Marketi Analizi

Başlık: Designing an Intervention Strategy for Public-Interest Goods: California Electric Vehicle Market Case (Kamu Yararına Olan Ürünler İçin Teşvik Stratejisi Tasarımı: California Elektrikli Araba Marketi Analizi)

Özet: Public-interest goods (health-related products, eco-consumables, energy-efficient appliances, etc.) have remarkable societal value, so their supply chain is generally subject to a central authority's intervention. The main goal of the central authority is to design and fund an intervention scheme so that decisions of the channel are in line with the benefit of society. We consider a system consisting of a retailer and a central authority with a fixed budget. The central authority regulates the system by two intervention tools: (i) investing in demand-increasing strategies; and (ii) rebates, which affect revenue per unit received by the retailer. This study introduces a model that determines the social welfare maximizing intervention scheme. We use bilevel programming to model the system and derive some structural properties. Finally, we conduct a numerical study based on the available electric vehicle market data from California and illustrate the positive impact of using proposed mechanism in terms of budget and utility.

Özgeçmiş: Ece Zeliha Demirci Bilkent Üniversitesi Endüstri Mühendisliği Bölümü’nde doktora derecesi adayıdır. Lisans ve Yüksek Lisans derecelerini 2007 ve 2009 tarihlerinde Bilkent Üniversitesi Endüstri Mühendisliği Bölümü’nden almıştır. Tedarik zinciri yönetimi, envanter teorisi ve tedarik zinciri yönetiminde rassal modeller çalışma alanlarından bazılarıdır.